ADVERTISE ON FAN590
THE FAN 590/FAN Sports Radio Network is not just radio…it’s part of a lifestyle. Sports fans make sports a part of their daily lives. They listen to sports, they play sports, they go to sports events, they watch televised sports, they read about sports and they talk about sports virtually every day.
The Leafs, The Jays, The Raptors and The Argo’s are part of Toronto’s sports cultural fabric. Over the past fifteen years, THE FAN 590/FAN Sports Radio Network has become a part of the same fabric. There would be over 400,000 Southern Ontario sports fans and up to 90 network affiliates and their listeners who would go into mourning if THE FAN 590/FAN Sports Radio Network went off the air. Unlike the multiple music or news talk radio stations that play the same tunes or broadcast the same hourly news stories, THE FAN 590/FAN Sports Radio Network is unique because we are the only one of our kind in Canada. Those over 400,000 sports fans listen to THE FAN and over 1 million listen to FAN Sports Radio Network for urgent up to the minute sports scores and stories. They hear about it first on sports radio before they read about it in the newspaper or see it on television. We are an exclusive unduplicated “Torontocentric” format. There is no substitute for us for our listeners.
We’re part of the sports fan’s lifestyle. It’s a lifestyle connected directly to powerful emotions. Anyone who is not a sports fan can’t appreciate the depth of emotions attached to this lifestyle…but they can’t deny they see it every day. You hear it in the voices and see it in the faces of any sports crowd. As a part of that lifestyle, THE FAN 590/FAN Sports Radio Network are also tapped directly into those identical powerful emotions. And we all know it’s emotions that drive most, if not all, of our decisions - including buying decisions. But exactly who feels these emotions? According to Ipsos-Reid (Canadian Sports Monitor, 2001) our sports radio listeners are typically highly desirable above-average consumers of goods and services at home and are also making the business buying decisions for their companies.
In summary, THE FAN 590/FAN Sports Radio Network is an integral part of a lifestyle already connected to the powerful emotions of a high yield audience. Additionally, the unduplicated sports radio format delivers to advertisers exclusive features and benefits not available through other radio formats. We can show how you and your business and/or client can successfully tap into the deep emotional connections our sports listeners have with sports as well as those exclusive sports radio features & benefits to generate traffic and profits for you.
